Overall, there is a very good and positive reflection in the use of subliminal messaging in advertisements. A viewer of an advertisement with subliminal message may be persuaded promptly to buy the product viewed. The process from getting the attention of the viewers until their final action of purchasing is not a long process at all. With its attractiveness, advertisements with subliminal message were successful in doing its purpose and objective, that is, to get the attention and interest of the respondents, stimulate their desire, and suggest further action or purchase intent.įindings revealed that in advertisements with subliminal message, there are short lines between the AIDA sequences of the hierarchy-of-effects model. It showed that the messages were forwarded subliminally and effectively to the viewers with the use of its positive attributes and characteristics. In general, advertisements with subliminal message shown to the respondents were appealing and attractive. Where participants are free to talk with other group members. Questions are asked in the interactive group setting Focus Group Discussion is a form of qualitative research in which a group of people are asked about their attitudes towards a product, service, concept, advertising, idea, or packaging. This study used the qualitative research design using Focus Group Discussion and Content Analysis specifically. These assumptions were explored in this research throughout the use of advertising in television. It also explored the relation of its impact to four persuasive steps or desired effects that a brand message might have on customers and prospects especially with their final action. It also aimed to identify the possible advantages and disadvantages of the topic as compared to the perceptions of the respondents. The general purpose of this study was to determine the perceptions of the Third Year Marketing students of Letran Calamba on advertisements with subliminal message. When the supposed subliminal messages or images are exposed, impact of ads and logos on consumers’ minds is diminished.Perceptions of the Third Year Marketing Management Students of Letran Calamba on Advertisements with Subliminal Message

Conscious thoughts and emotions by Compelling marketing keep the consumers away from coming back to a brand they already like. Many marketers don't see the need, to sway some undecided consumers by the help of subliminal marketing. For example is a subliminal message flashes about a product related to sports gear, but you are not interested in sport, then it won’t influence you to buy. In order to be influenced by subliminal perception, they must be motivated to do what the subliminal message suggests after hearing about the brand. Subliminal marketing helps to gain attention of the customers and influence them to prefer your product if they are not loyal to another competing product. This logo features a smiley face that connects A to Z, as to suggest that amazon can find anything starting with A to Z and customers will always be happy doing business with Amazon. They use the subliminal references to power, happiness, wealth or hunger in their online, print and television ads or in brand logos. Many marketers include these subliminal words and images in advertising. Thus marketing messages that influence them unconsciously are called subliminal perception of customer’s experience. It occurs even when the stimulus is very weak but still can influence people.Īn organization message is called effective when it sticks in consumers’ minds and influences them to buy. Two basic types of subliminal messages can be sent to the unconscious- auditory & visual. It is the mind control that can be achieved without awareness. When perception about a product is more powerful than the awareness about that product. When peoples' thoughts, feelings and actions are influenced by stimuli without awareness.

Subliminal perception marketing